New Music Research

There are more ways than ever to know what songs are most popular, but how do you know what songs are most popular with your listeners? And more importantly, how can you spot songs that keep your listeners tuned in today, while also building your brand so that your listeners tune in again tomorrow?

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Engaged Real Listeners… Not Just Local Respondents

Our customized screening criteria carefully examines your ratings, market dynamics and your strategic goals to determine exactly which listeners’ tastes matter most. For most stations, that means focusing only on P1 listeners to you and your direct competitors. We then guarantee those sample specifications in every report. With Integr8 New Music Research, you don’t get filler, you get fully engaged listeners.

Many Ways to Find Your Listeners

We don’t rely solely on online panels or landline phones, and we don’t depend on only one way to find your listeners. Integr8 New Music Research finds your listeners on home phones, online and—like Nielsen Audio—on their mobile phones. This triple-source recruitment ensures we find the most complete sample of your audience.

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Only Real Listeners Evaluate Your Music

We ensure every listener is who they say they are using extensive quality control measures. All listeners evaluate your music using our enterprise-level online survey platform, which allows ongoing quality control from start to finish. With Integr8, if we can’t verify a listener and their level of engagement in evaluating your music—they won’t make it into your report.

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Advanced Insights Help You Pick the Most Impactful Songs

If you’re used to simple rankers, your first Integr8 New Music Research report might be seem like a lot to digest. That’s because our insights go well beyond just popularity.

  • Hitcycle® gives you clear color-coded guidance on when to move songs from current to recurrent, even for songs listeners still love.
  • Fit finds the songs that listeners love and that define your station in the landscape of your market competition.
  • Detailed breakouts help you spot songs that polarize your audience versus songs that enjoy universal appeal.

We help you digest all the factors involved in your new music decisions; your investment in new music research deserves this level of intelligence.

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Reliable Results. On Time. Every Time.

We know you can’t reschedule your music meeting because your research isn’t ready. We make sure you receive your reports on time, week after week.

To Learn more about how Integr8 New Music Research can help your station, contact us