Latest Blogs
Callout Summer School: Which songs should I test?
August 7, 2019
Your callout hooks are due in a few hours. You’ve got 30 slots. How can you know the songs you choose to test will have the greatest impact on your station? It’s not a question you should take lightly. Consider that for a typical CHR station: Your six most-played currents account for 25% of your … Continue reading Callout Summer School: Which songs should I test?
Read more »
Callout Summer School: BFFs (Benchmarks For Familiarity)
July 24, 2019
In our last Callout Summer School class, we examined how to use Burn to determine when a song has reached the end of its life as a current hit. In today’s class, we tackle the other end of a song’s life as a hit—it’s beginning—and how to use Familiarity to judge when a song’s appeal … Continue reading Callout Summer School: BFFs (Benchmarks For Familiarity)
Read more »