Latest Blogs
Alexa, Are My Station’s Smart Speaker Promos Working?
Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working?
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Five Lessons We Can Still Learn From Mike Joseph
You may not have heard of Mike Joseph, the radio consultant who recently died at age 90. If you’re in CHR, you owe a debt of gratitude to Mr. Joseph for your format’s existence, especially if 1980s CHR got you hooked on this crazy business. By the late 70s, many thought Top 40 was toast. … Continue reading Five Lessons We Can Still Learn From Mike Joseph
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