Our (Musically) Divided Nation: How to program in polarizing times

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Three reasons Hip Hop soars on Spotify but tanks in your music tests

May 7, 2019

Part two of a four-part series on music consumption trends  In our last post, we spotlighted how many of the biggest pure Hip Hop titles on streaming services are absent from radio. If these songs are among the most-played songs when listeners are in control of their music, why don’t they test well with mainstream … Continue reading Three reasons Hip Hop soars on Spotify but tanks in your music tests »

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