“Introducing the Generational Music Cycle”

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How to Use Shazam, Streaming, Sales, and Callout in Radio Programming

November 5, 2020

Richard Sands, author and publisher of Alternative newsletter The Sands Report, featured Integr8 Research President Matt Bailey in the October 29 and November 5 editions. Matt covers strategy that applies to multiple contemporary formats, including Alternative, CHR, Hip Hop/R&B, and Country. The interviews are reprinted with permission. Matt…tell me about yourself. Do you have a … Continue reading How to Use Shazam, Streaming, Sales, and Callout in Radio Programming »

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The Last Rock Song

June 17, 2020

When Shinedown’s “Second Chance” became a Top 10 hit in 2009, an era ended. That song became the last Rock song to reach the Top 10 on the Billboard Hot 100. No, we don’t mean people no longer love rock. From Queen to Nirvana, Classic Rock remains revered, even by people who are now hearing … Continue reading The Last Rock Song »

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