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Five Lessons We Can Still Learn From Mike Joseph
You may not have heard of Mike Joseph, the radio consultant who recently died at age 90. If you’re in CHR, you owe a debt of gratitude to Mr. Joseph for your format’s existence, especially if 1980s CHR got you hooked on this crazy business. By the late 70s, many thought Top 40 was toast. … Continue reading Five Lessons We Can Still Learn From Mike Joseph
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When Should Big Hits Become Recurrents?
In our last post, we examined why traditional burn scores can burn you in new music research. Specifically, they can give you false positives on newer songs that listeners simply don’t like yet, while giving you false negatives on highly popular, but aging, hit songs. Our dissatisfaction with the ability of traditional burn scores to … Continue reading When Should Big Hits Become Recurrents?
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