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What “Drivers License” tells us about the future of pop music
For the last two decades, Millennials’ tastes have driven the direction of pop music. They rejected the gritty reality Generation X expressed in Alternative Rock and Hip Hop for songs about friends out to have fun. They replaced the guitarist with the mix DJ as the hero of popular music. But a new generation is … Continue reading What “Drivers License” tells us about the future of pop music
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How to Use Shazam, Streaming, Sales, and Callout in Radio Programming
Richard Sands, author and publisher of Alternative newsletter The Sands Report, featured Integr8 Research President Matt Bailey in the October 29 and November 5 editions. Matt covers strategy that applies to multiple contemporary formats, including Alternative, CHR, Hip Hop/R&B, and Country. The interviews are reprinted with permission. Matt…tell me about yourself. Do you have a … Continue reading How to Use Shazam, Streaming, Sales, and Callout in Radio Programming
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