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Callout Summer School: The Five Most Popular Song Scores
While going full-on Marie Kondo on my radio career box, I unearthed the very first music test I ever implemented back in 1999. It was a hand-me-down AMT from a large-market Soft AC. The format captain of our new owners had graciously shared it with me—and with it started my journey with music research. What … Continue reading Callout Summer School: The Five Most Popular Song Scores
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Should You Program 2019 Like It’s 1989?
Part four of a four-part series on music consumption trends There are clear signs of a split in musical tastes that radio consulting legend Guy Zapoleon coined The Extremes, a predictable phase during which listeners’ tastes move away from broadly-appealing mainstream Pop songs towards the extremes of R&B, Rock and Country that don’t appeal to … Continue reading Should You Program 2019 Like It’s 1989?
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