“Introducing the Generational Music Cycle”

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The Last Rock Song

June 17, 2020

When Shinedown’s “Second Chance” became a Top 10 hit in 2009, an era ended. That song became the last Rock song to reach the Top 10 on the Billboard Hot 100. No, we don’t mean people no longer love rock. From Queen to Nirvana, Classic Rock remains revered, even by people who are now hearing … Continue reading The Last Rock Song »

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Three Lessons the Millennium Has Taught Us about Popular Music

June 10, 2020

As specialists in researching new music, Integr8 is generally focused on what’s happening today in contemporary music. However, there are times when clarity about the present comes from understanding the patterns of the past. Now that so much of what’s to come seems uncertain, it seems like the perfect time to take a trip through … Continue reading Three Lessons the Millennium Has Taught Us about Popular Music »

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