Latest Blogs
Why Radio Shouldn’t Ignore Google Home
“Alexa! Alexa! Alexa!!” Listen to any radio station’s smart speaker promos and you’ll almost certainly hear about Alexa. We inform listeners about the station’s new Alexa skill. We demonstrate the correct way to address “she who shall not be named.” Far less common is hearing a radio station promote listening on the Google Home platform, … Continue reading Why Radio Shouldn’t Ignore Google Home
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Alexa, Are My Station’s Smart Speaker Promos Working?
Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working?
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