Alexa, Are My Station’s Smart Speaker Promos Working?

March 12, 2019
Amazon Echo Alexa

Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working? »

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WEBINAR: Alexa and the Vanishing AM/FM Radio

October 27, 2017

Here’s our October 26th, 2017 webinar about how new devices and new listening options impact radio’s role in new music discovery:   Check out our related blog posts: Alexa and the Vanishing AM/FM Radio Do People Really ask Alexa to Play Local Radio? The Three Threats to Radio’s Role in New Music Discovery  

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The Three Threats to Radio’s Role in New Music Discovery

October 17, 2017

This post is the third in a series exploring how changing technology impacts radio listening, music consumption, and radio’s role at introducing listeners to new music. Our last post showed how people who own smart speakers, such as the Amazon Echo and Google Home, are indeed more likely to stream local FM stations, but are … Continue reading The Three Threats to Radio’s Role in New Music Discovery »

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Do People Really Ask Alexa to Play Local Radio?

October 10, 2017

This post is the second in a series exploring how changing technology impacts radio listening, music consumption, and radio’s role at introducing listeners to new music. Our previous post revealed that the majority of 15- to 39-year-old radio listeners* no longer own a radio outside of their cars. Furthermore, listeners that don’t own radios are … Continue reading Do People Really Ask Alexa to Play Local Radio? »

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Context is King

September 6, 2017

For a few hours on August 21st, 2017 was 1983 all over again, much to the horror of Soft AC radio veterans everywhere. That day’s total eclipse of the sun sent millions of Americans searching for the perfect song to accompany the astrological wonder—and they found it in Bonnie Tyler’s 1983 #1 hit Total Eclipse … Continue reading Context is King »

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