Do People Really Ask Alexa to Play Local Radio?

October 10, 2017

This post is the second in a series exploring how changing technology impacts radio listening, music consumption, and radio’s role at introducing listeners to new music. Our previous post revealed that the majority of 15- to 39-year-old radio listeners* no longer own a radio outside of their cars. Furthermore, listeners that don’t own radios are … Continue reading Do People Really Ask Alexa to Play Local Radio? »

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Context is King

September 6, 2017

For a few hours on August 21st, 2017 was 1983 all over again, much to the horror of Soft AC radio veterans everywhere. That day’s total eclipse of the sun sent millions of Americans searching for the perfect song to accompany the astrological wonder—and they found it in Bonnie Tyler’s 1983 #1 hit Total Eclipse … Continue reading Context is King »

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Are Sales or Streaming Data More Relevant to Your Station’s Music?

February 14, 2017

In our last post, we concluded that even though on-demand streaming services such as Spotify are rapidly replacing paid digital downloads at online stores such as iTunes, song sales data is still a relevant metric for radio programmers to examine when considering new music for airplay. While there’s merit in examining both streaming and sales … Continue reading Are Sales or Streaming Data More Relevant to Your Station’s Music? »

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